When done properly, mission statements can do more than just tell people why your business exists. As any business encounters new phases of growth and the challenges that come with it, a clearly-defined mission can guide decision-making and establish an organizational culture that inspires and motivates employees. By sharing it and improving it over time, a mission can drive company success. Here’s how to get started:
Your mission needs to be concise, easy, and quick to pitch, so this is no time for an essay. Sum up your goals and the way you intend to pursue them in a few focused sentences. Cut out any extraneous words. Instead of saying you “provide the best customer service possible,” get rid of the possible, because we all know you can only do as much as possible. Think of it as an elevator pitch. You should be able to explain your mission statement quickly, so prioritize the information you need to convey to best represent your company.
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