These 4 Elements Are Key to Branding Your Business
In today’s world of rapid startup growth, branding your company is essential to stand out from your competitors and find success.
Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big overnight. There’s a treasure trove of wealth to be made for those of us who know how to unlock it, but times have changed, and these are unprecedented business waters.
With more avenues to reach consumers than ever before and more businesses starting up every day, all brands know they have competitors out there, but they can still take steps to stand out.
To rise above the rest, a clearly articulated and targeted brand identity is key. Here’s how to do it right:
1. Brand everything
Remember that just as important as branding your particular product or service is branding everything that goes along with it. Think about how your brand can define every aspect of your company’s identity. On your website, make sure your call to action is appropriately branded. Make sure your blog posts or social media branding all flows in line with the same branding inspiration. Especially when you put money into your company, make sure that every investment is going to be worth it for your brand identity in the long run.
Click the Entrepreneur logo to read the article
The Best Employees Display These 6 Characteristics
Good employees are rare and valuable. Here’s how to identify them.
When I sat for a panel discussion to go over my expertise in the board space recently, one of the main topics revolved around identifying a quality outside board member. To me, this is an easy answer: The qualities that make a great board member are the same ones that would make a great employee.
Like a great board member, a great employee has expertise and education, which are easily identified through the accumulation of credentials over time. But even without experience, good employees exist — people with untapped potential and the drive to work harder and excel at what they do — with a strength of character that’s challenging to build in someone when it doesn’t come naturally. To avoid letting these good employees slip through your company’s proverbial fingers, here are six traits to look for to identify them:
Click the Entrepreneur logo to read the article
You Can Think Yourself Into the Person You Want to Be
Use the power of thought for maximum success.
Not everyone is lucky enough to have a mentor — someone to turn to for help, direction, motivation and the next big steps in your life. I know because I was one of those unlucky people, but sometimes you have to make your own luck. Even if you find yourself without a mentor, you can still establish that same relationship with someone that might not be as real through the inspiration they left behind.
What if you could turn to a roundtable of counselors that included powerful minds like Napoleon Hill, Augustine “Og” Mandino, Dale Carnegie, Norman Vincent Peale and Orison Swett Marden? Imagine being able to call on any of history’s greatest success stories as mentors whenever you need help. Well, you can! They wrote everything down in their books with the very intent of having others find the answers they need.
Among my roundtable of mentors, the one who most influenced my life was James Allen. By picking up his book, I can call him any time and get the answers, life lessons and character-building I need. He may not be alive to know it, but James Allen’s mentorship taught me to understand the relationship between my thoughts and circumstances, which allowed me to become the leader I am today.
Click the Entrepreneur logo to read the article
How Growing Up in a Communist Country Made Me the Leader I Am
Formative years in 1970s Poland impacted every aspect of my life, and taught me lifelong lessons that continue to enrich and empower.
I was born in Poland in 1971. Shortly after World War II, the USSR forced communism upon the nation, and it was basically under Soviet control. Essentially, anything extra that Poland produced was sent to Soviet Russia to line the pockets of or otherwise empower the elites. Meanwhile, the common people often hovered on the edge of starvation. This existence marked the first ten years of my life, and being raised under communism is something I’ll never forget. In part, the experience drove me to become an entrepreneur and a leader.
Lessons I learned from those formative days:
When life gets hard, work harder
By the time I was 10, I’d witnessed five years of my parents struggling under that oppressive system. Times were always tense, and for many, quite unhappy. We worried about having enough to eat, and there were no gifts at birthdays or on Christmas. When I was about 7, I had to go to the store in the early morning to stand in line, and there were frequently adults fighting around me. At times, it was terrifying.
Click the Entrepreneur logo to read the article
Stop Moving the Goalposts: Do You Recognize Your Own Success?
Here’s what you can learn from author Og Mandino’s self-help books.
I am a firm believer in personal development. Regardless of the cards that life deals you, it’s really how you play them that determines your level of success. In my journey, I have found many personal development books to be really helpful, but none more so than those written by author and speaker Og Mandino.
As someone who pulled himself back from the brink of suicide and alcoholism, Mandino is not your average self-help guru, and the lessons I have taken from his work are sometimes surprising.
Learning through stories
One of the things that draws me to Mandino’s work is that he doesn’t write like other self-help authors. For the most part, he writes stories, and within those tales lie the lessons. His work comes from a standpoint of sharing what he has learned and not necessarily teaching theory.
Click the Entrepreneur logo to read the article
Hiring the Right Personality Matters, and AI Can Help
It’s important to find the right employees in order for your business to succeed. Here’s how AI can help you find the perfect match.
Between companies and departments, businesses typically have many different people running interviews. While not everyone is good at reading personalities, an interviewer should be — if he or she hopes to find the best candidate. Interviewing for the right personality in a potential employee gives you greater security in his or her fit for the role and within the company and in that person’s ability to build a long-term relationship. Combining human interviewers with AI systems allows you to find the best fit faster.
First, here are some ways you can start to identify ideal candidates.
Understand what drives people
Click the Entrepreneur logo to read the article
Purpose Beyond Profit: The Enduring Worth of Professional Values
Leading with consistency in both your personal and professional values is essential for both you, personally, and your team as a whole. Here’s why:
Elvis Presley once famously said, “Values are like fingerprints. Nobody’s are the same, but you leave ’em all over everything you do.” Often, when there’s talk of values in the modern work context, many people’s eyes glaze over. Others even dismiss values as an antiquated buzzword or hyped-up “HR-speak.” So, the question is: Do values still matter – and why?
I’d say an unequivocal “yes.” If you’re working as a consultant and are invited to take on a project for a company, the notion of values may seem to not come into play. You’re there to do a job, complete it on time and as expected, get paid, and move on. But your values will influence your actions all the way through.
Similarly, what if you’re considering accepting a position on an enterprise’s Board of Directors? Here, I’d argue, the relevance of values even becomes amplified. These are longer-term relationships and, often, there’s an added pressure of investments and equity at stake. In this scenario, if there’s misalignment between the values you hold dear as a person and those of the business you’re representing at the senior echelons, things can quickly fall apart.
It’s unlikely to end well for you, the rest of the board, or the company.
When Things Fall Apart…
Click the Strixus Logo to read the article