Personal branding is the number one strategy you should employ in order to build trust in both you and your business.
In today’s search-engine era, numerous search platforms make it easier than ever to find out all you could ever need to know about products, businesses or even personal information about senior-level executives. At the same time, with so much information out there, it can be easy to go unnoticed — which is why companies dedicate entire teams to branding their image, mission, vision and values. This branding helps grow their business.
But when it comes to growing a career, personal branding is key.
If you aspire to greater things, it is more important to create a personal brand than anything else. Take your skill sets and make them shine in the places where everybody can see you. The stronger the branding, the better the chances of excelling and accelerating your career.
If your sights are set on becoming an executive or getting onto company boards, then personal branding is the best first choice you can make to get started. Here’s why.
Public profiles speak volumes
An overwhelming majority of employers say candidates’ social-media accounts affect their hiring decisions, meaning a poor public image can cost you a job. Before even scheduling an interview, the employers who work with my company to bring on board members do their own research on each executive outside of our platform. We analyzed years of this selection data from our clients and found that the common factor increasing an executive’s chance of landing an interview is personal branding.
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