
Could you package up your best attributes and transpose them onto someone else? The question might sound strange, but that’s exactly what my company considered as we finalized the contract to sponsor a professional golfer. Beyond golf statistics, we wanted to pick the player who best matched our core beliefs, so we searched through the social media accounts and online presence of 15 candidates and narrowed it down to the one who appeared the most positive, family-focused and hard-working.
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