I encourage leaders to drive greater creativity and innovation by encouraging teamwork at all company levels.
I’m a firm believer in not doing everything myself. After 25 years at the C-level, there have been many times when I ended up taking on tasks on my own, but it’s often more of a struggle to operate that way. I prefer to tackle creative work with the help of a supportive and diverse-minded team.
In a world where competition has increasingly become a game of generating the best and most ideas, the best creative work is often done in teams. Therefore, I encourage leaders to drive greater creativity and innovation by encouraging teamwork at all company levels.
Teamwork Boosts Creative Thinking
The old saying, “Birds of a feather flock together,” perfectly illustrates our tendency to seek out people with similar perspectives, but this can dampen creative thinking. Harvard economics professor Richard Freeman noticed the tendency of scientists to work with those who were similar to them. Chinese scientists in one lab, Indians and Europeans in two others. He analyzed the publications put out by similar-minded scientists and found that papers with more diverse groups of authors received more public citations and prestige. Diverse input is a strength.
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