15 ways a CEO can build a personal online reputation that boosts their business

With more communication channels than ever available for free, right at our fingertips, there are plenty of options for a CEO to broadcast their business. However, as quick and simple as it can be to talk up your business online through your business and personal social media accounts, it’s just as easy to make the wrong move—one that can hurt your company’s reputation. Indeed, a CEO’s reputation can affect how people view their business.

In today’s marketplace, consumers tend to make personal connections with the businesses they patronize, and they may well choose to buy from (or pass by) a company depending on what they think of its CEO. Company leaders need to devote time and resources to building up a positive public image online. To help, 15 members of Fast Company Executive Board have shared their top personal branding tips for CEOs. Follow their advice to cultivate an online reputation that’s a positive for both you and your business.

1. MAKE SURE YOUR VISION AND VALUES MATCH YOUR COMPANY’S.

I believe in transparency. So many times you see a leader talk the talk, but when you look at their social media and see what their life is like, it may not be in line with their company’s mission, vision, and values. This is why as a leader your personal mission, vision, and values need to be in sync with those of your business so that the way you live is also the way you work and talk to employees. – Martin Rowinski, Boardsi

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