Your personal brand for your board opportunity
When companies look for board members, they look for leaders with the right experience, education, and qualifications. And since board diversity drives stronger company performance, board member hopefuls should take care to highlight any applicable areas of diversity—like gender, ethnicity, experience levels, or economic background, for example. But otherwise, how do people get noticed and recruited by boards?
CULTIVATE A BRAND
Cultivating a personal brand establishes you as an expert in your field and should start long before even seeking board membership.
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How Your Board Should Guide Your Hiring Practices
“The Great Resignation” does not seem to be letting up any time soon, so take advice from your board in order to revamp your hiring practices to retain and recruit strong employees.
Just as the remote work trend brought on by the pandemic never seemed to go away, “The Great Resignation” is starting to seem like a permanent shift in today’s business landscape. People left in masses and moved on to better pay, more perks and greater flexibility — and are unlikely to give this trend up any time soon.
For a company to keep up with the changing face of business, its leaders need to be frequently evaluating their company hiring practices to recruit, attract and retain the right employees for the job. This can take a lot of time strategizing that CEOs may not always have to spare while running a business. For support in uncovering otherwise overlooked areas to maximize advantages in hiring, leaders should turn to their boards to guide them.
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How To Build A Board Of Advisors For Company Success
As an entrepreneur, it’s hard to see past your own issues or your own company, let alone think outside of your own creative box. People often turn to counselors or advisors for an outside perspective, support and advice when they need to get out of their own heads. For a company, a board of advisors can provide those insights and outlets. If you prioritize building a board based on the qualities you need to achieve new heights, your company has a better chance of performing well at those levels.
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The Great Resignation: What board members need to know
In early 2021, experts predicted the “Great Resignation” was coming. After hitting record highs of 4.4 million resignations in September 2021, the wave of people leaving their jobs has since shown little sign of slowing down. That rate maintained near stability through January 2022, when another 4.3 million people quit.
These 4 Elements Are Key to Branding Your Business
In today’s world of rapid startup growth, branding your company is essential to stand out from your competitors and find success.
Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big overnight. There’s a treasure trove of wealth to be made for those of us who know how to unlock it, but times have changed, and these are unprecedented business waters.
With more avenues to reach consumers than ever before and more businesses starting up every day, all brands know they have competitors out there, but they can still take steps to stand out.
To rise above the rest, a clearly articulated and targeted brand identity is key. Here’s how to do it right:
1. Brand everything
Remember that just as important as branding your particular product or service is branding everything that goes along with it. Think about how your brand can define every aspect of your company’s identity. On your website, make sure your call to action is appropriately branded. Make sure your blog posts or social media branding all flows in line with the same branding inspiration. Especially when you put money into your company, make sure that every investment is going to be worth it for your brand identity in the long run.
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The Best Employees Display These 6 Characteristics
Good employees are rare and valuable. Here’s how to identify them.
When I sat for a panel discussion to go over my expertise in the board space recently, one of the main topics revolved around identifying a quality outside board member. To me, this is an easy answer: The qualities that make a great board member are the same ones that would make a great employee.
Like a great board member, a great employee has expertise and education, which are easily identified through the accumulation of credentials over time. But even without experience, good employees exist — people with untapped potential and the drive to work harder and excel at what they do — with a strength of character that’s challenging to build in someone when it doesn’t come naturally. To avoid letting these good employees slip through your company’s proverbial fingers, here are six traits to look for to identify them:
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The No. 1 Predictor Of Company Success Is Your Board
Putting a board together is more than bringing on members and assigning them the title “board of directors.” The structure of a board should be set up to see you succeed, and they should have access to all the necessary resources to guide them to that success.
When choosing board members, be diligent, take your time and pay attention to the specific ways each one can help grow your business. Create a board that does exactly what a board is meant to do: Bring your company success.
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The Perfect Blend: How to Successfully Combine AI and Human Approaches to Business
Combining a human and machine approach will change the efficiency, revenue and productivity of your business.
When looking to Hollywood for our data on AI — out-of-control robots taking over the world or coming back from the future to alter history — it’s no wonder we might fear it. But I saw an image the other day that illustrates the problem with this thinking perfectly:
A robot tries to pass a slice of bread to a prisoner, pressing it up flat against the prison bars. A human trains the robot to turn the slice sideways so it fits, and it successfully passes the prisoner their bread. Then, when the robot is unable to fit a bowl of water through the bars, they attempt the same solution: turning it sideways. The bowl passes through fine, but the water spills onto the floor.
There is no need to worry about AI making our decisions or taking our jobs. AI can present data, but it needs humans to provide the data. While that may sound like a simple, one-off task that could then spiral out of control, humans are needed not only to train and explain, but also sustain AI operation long-term. These three roles are vital to a healthy relationship between AI and humans. By balancing the speed and accuracy of AI with the human ability to identify right from wrong, you can create a powerful blend that will radically alter the trajectory of your business.
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Good employees are consistent: Tips on fighting the Great Resignation
In America, people are lucky enough to be able to choose their opportunities. From traditional office jobs to start-ups to freelancing, the options are always growing. This abundance of opportunities is the American Dream that draws immigrants like me to pursue success despite the challenges we might face in the process. But it also makes finding and retaining good employees more competitive.
ORGANIZE YOUR HIRING PROCESS
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How Small Businesses Drive The American Economy
Just as enough tiny droplets of water slowly fill a bucket, the growth of small businesses fills the U.S. economy. Big corporations might get a lot of attention when it comes to creating jobs, but small businesses employ more people and are more resilient when times get tough. Before coming up with something innovative that propelled them into growth, all big businesses once started out small. Not only are small businesses driving the U.S. economy, but they also keep the American dream alive.
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